Practical Innovation works with a wide range of companies from the traditional industry, in order to formulate and develop their next startup - global game-changing products and/or services in their respective categories. Practical Innovation was founded from a passion to provide companies with practical revolutionary innovations  that will become their significant growth engines.

Practical Innovation is one of Israel's leading innovation companies. It was founded in 2008 with the explicit goal to induce practicality into the world of innovation, and provide customers with innovation processes all the way from the creation of a new product concept to the product launch.

We introduce our clients to practical ideas only. Any innovative new idea that we present comes with a detailed "recipe" explaining the recommended way in which to produce it. This "recipe" enables the immediate development of the concepts.

In order to make the application of the new idea even more feasible, we also accompany the client throughout the new concept development process.

Many of our products are already on the shelves, and many more are in the phase of advanced development.

Practical Innovation is headed by Tal Leizer, CEO and founder. Tal has a rich experience in marketing and product development, and is credited with numerous groundbreaking innovation processes in Israeli companies in which she worked.