Caniel is the most advanced company in its field, constantly seeking to breakthrough with new ideas.
Caniel approached us and it was immediately clear that we were dealing with professionals. We recieved from them complete creative freedom to invent the next generation of Caniel.
The first project is the fruit of a fascinating innovation process. A first step in taking over a category in which no one has done anything interesting in a long time - tuna cans.
Every time we think about opening a can of tuna, we have thoughts "I hope the oil will not drip on my hands...", "I wish it doesn't splash on my clothes...", "I hope I won't cut my fingers from the can...", the kind of thoughts that take the fun out of eating tuna, right?