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Salt of the Earth reinvents the concept of salt in the international food industry.
Introducing flavor-enhancing salt combined with Umami - the "fifth taste". A product that addresses the essential need in the industry - a substitute for MSG, while simultaneously reducing the amount of sodium.

Umamix won the Innovation Award at the prestigious FIT exhibition in Las Vegas in 2017.

The product is a success in the world's leading food industries and proves that salt can also be an export product.
If the need for innovation is passionate in your organization too, we at Practical Innovation would be happy to help you invent your innovation. Contact us.