Life's Wellness Nutrition Series.
For the first time a private brand initiates and introduces innovation.
The idea: Cereals with a scientifically proven "satiety" concept: 3 times more fiber and 2 times more protein than similar brands in the category.
A scientifically proven concept, certified by the European Commission.
Practical Innovation accompanied SuperPharm from the formulation of the idea through product development to actual product on the shelf.